More than a quarter (27%) of British dog owners yesterday claimed they would rather prepare a pretty meal or snack for their dog than their spouse.
Lifting the lid on foodie habits in the fur-family home, a third of Brits (32%) confessed they put more effort and thought into making their dogs meals or snacks than they did their partners.
Research to celebrate the launch of Peamutt Squeezy reflected on the growing online trend of ‘humanising’ of dog food and snacks – the idea that dogs need their food to be made more aesthetically pleasing, not only for ‘the gram’ but for their own ‘doggie wellbeing’.
Amusingly 43% of dog owners in the UK said they truly believed their dog appreciated them making their dinner or treats look pretty – with nearly half for those surveyed (49%) claiming they make their pooch’s food look more human so they feel part of the family.
The poll by Peamutt Squeezy asked 2,000 British dog owners about their food habits and if they get creative when it came to snack and mealtimes. Interestingly one in three (35%) said they specifically buy dog treats that allow them to be artistic with the food.
Easy, peasy Peamutt Squeezy allows people to squirt their Peamutt butter onto lick mats and toys without the hassle of using a spoon. The easy serve means dog foodies can craft and create lickmat masterpieces and pretty treats for their dogs.
Nearly 40% of dog owners said they create pictures or write messages in their beloved dog’s food– with a whopping 65% stating they spend up to 30 MINUTES making their dogs lick mat look artistic. However, some breed owners are even more likely to make an effort with their pets food:
Dog breeds whose owners are most likely to make a pretty meal for their dog than their partner/spouse:
- Boxer (61%)
- Yorkshire Terrier (53%)
- Maltese (51%)
- Pomeranian (50%)
- Poodle (49%)
- King Charles Spaniel (49%)
- Pug (48%)
- French Bull dog (46%)
- Miniature Schnauzer (45%)
- Staffordshire Bull Terrier (42%)
Dog wellbeing and training expert Janey Baker, from Make Fetch Happen, said: “By creating meals or snacks that look and feel like something we’d serve ourselves; we’re recognising dogs as true family. This growing trend supports dogs’ emotional wellbeing, turning mealtimes into moments of joy and connection, and helping owners feel more involved in their pet’s care.
“As our lives get busier our dogs feel the burden of our day, so taking a little time to share something mentally stimulating like a patterned lick mat can really enrich their wellbeing.”
Research conducted in 2024 by Peamutt Butter found the average Brit spends around £350 on foodie treats and snacks per year – with nearly a quarter of those surveyed confessing to spending an average of £2,000 per year.
Sally Addenbrook, from Peamutt Butter, said: “At Peamutt Butter, we see treats as a great way to bond with your dog. The food-art trend is all about having fun with your dog’s favourite treats, Peamutt Squeezy let’s owners get creative and turn snack-time into a special moment.”
Peamutt Squeezy now exclusively in Pets at Home. Joining the Peamutt Butter family, Squeezy is very easy to dispense– no knives or spoons. This silky, smooth butter can be squeezed into your dog’s chew toys or squirted onto the surfaces of lick mats. Perfect for toys with lots of nooks and crannies. Peamutt Squeezy is made from 100% peanuts and is also palm oil free.
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Methodology:
The research was conducted by Censuswide, among a sample of 2,001 British Dog Owners. The data was collected between 23.07.2025 – 28.07.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
About Peamutt Butter:
- Duerr & Sons Manchester – established in 1881 – is a family business barking mad about the health and happiness of dogs. Famed nationwide for its household jams and marmalades, F. Duerr & Sons is the biggest producer of peanut butter in the UK.
About Peamutt Squeezy:
Peamutt Squeezy now exclusively in Pets at Home. Joining the Peamutt Butter family, Squeezy is very easy to dispense– no knives or spoons. This silky, smooth butter can be squeezed into your dog’s chew toys or squirted onto the surfaces of lick mats. Perfect for toys with lots of nooks and crannies. Peamutt Squeezy is made from 100% peanuts and is also palm oil free.
Packed full of protein, Squeezy contains heart-healthy fats, vitamin B, niacin and vitamin E.
Peamutt Squeezy 320g, RRP: £2.49.
